Marketing, AAS

Award Granted Upon Completion: Associate in Applied Science in Marketing
Credits/Contacts Required: 60/60
Major code: 03/312
CIP Code: 520703

Description

The Marketing program is designed to enable students to gain entry level employment in a variety of marketing related fields. The program covers the basic working knowledge of general marketing theories and practices, the use of current technology appropriate to marketing operations, and the ability to communicate effectively in a marketing environment.

General Education Requirements (Min 15 Credits)

ENGL 101 - Rhetoric & Composition Credit(s): 3
COMM 104 - Public Speaking Credit(s): 3
BUSN 177 - Mathematics of Business Credit(s): 3 *
ECON 132 - Microeconomics Credit(s): 3
PSYC 201 - Introduction to Psychology Credit(s): 3 OR
SOCY 151 - Sociology Credit(s): 3

Program Requirements (Min 45 Credits)

ACCT 100 - Practical Accounting Credit(s): 4 OR
ACCT 101 - Accounting Principles I Credit(s): 4
BUSN 160 - Introduction to Business Credit(s): 3
BUSN 195 - Business Communications Credit(s): 3
BUSN 242 - Principles of Management Credit(s): 3
BUSN 253 - Marketing Credit(s): 3
BUSN 260 - International Business Credit(s): 3
BUSN 261 - Advertising and Promotion Credit(s): 3
BUSN 262 - Principles of Selling Credit(s): 3
BUSN 264 - Social Media Marketing Credit(s): 3
CIS 101 - Computer Concepts & Applications Credit(s): 4
CIS 121 - Microsoft Excel Credit(s): 1
CIS 210 - Web Page Design & Structure Credit(s): 3
COMM 201 - Mass Communication & Popular Culture Credit(s): 3
ENGL 102 - Research Writing Credit(s): 3 OR
ENGL 145 - Technical and Report Writing Credit(s): 3
XXXX xxx - Business Electives OR Co-op Credit(s): 3 **

Note(s)

* Other mathematics credits may be accepted in the circumstances where a student has changed programs.
** Business Electives can be chosen from any ACCT, BUSN, CIS, ECON, or OIS courses. Advisor assistance with choosing electives is highly recommended. All Co-op credits must be approved by an advisor.