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Dec 15, 2024
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BUSN 261 - Advertising and Promotion Credit(s): 3 Contact Hours: 3
This course focuses on the fundamentals of advertising and promotion through the expansion of marketing strategies resulting in the development of a comprehensive multimedia advertising campaign. Elements covered include market research, media selection and planning, and application of creative strategies for evaluation and develop of advertisement and promotion. Prerequisites: BUSN 160 and BUSN 253 .
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