2020-2021 College Catalog 
    
    Dec 15, 2024  
2020-2021 College Catalog [ARCHIVED CATALOG]

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BUSN 261 - Advertising and Promotion


Credit(s): 3
Contact Hours: 3

This course focuses on the fundamentals of advertising and promotion through the expansion of marketing strategies resulting in the development of a comprehensive multimedia advertising campaign. Elements covered include market research, media selection and planning, and application of creative strategies for evaluation and develop of advertisement and promotion. Prerequisites: BUSN 160  and BUSN 253 .



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