2020-2021 College Catalog 
    
    Aug 12, 2020  
2020-2021 College Catalog
Add to Portfolio (opens a new window)

BUSN 261 - Advertising and Promotion


Credit(s): 3
Contact Hours: 3

This course focuses on the fundamentals of advertising and promotion through the expansion of marketing strategies resulting in the development of a comprehensive multimedia advertising campaign. Elements covered include market research, media selection and planning, and application of creative strategies for evaluation and develop of advertisement and promotion. Prerequisites: BUSN 160  and BUSN 253 .



Add to Portfolio (opens a new window)