2018-2019 College Catalog 
    
    Sep 29, 2020  
2018-2019 College Catalog [ARCHIVED CATALOG]

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BUSN 253 - Marketing


Credit(s): 3
Contact Hours: 3

This is an introductory course in marketing. It is designed to look at the major elements used to successfully market products, services, and ideas. The course covers the marketing process from evaluation of the marketing environment through development of a marketing plan. Students will utilize the marketing concepts to analyze situations, develop creative problem solutions, and present workable alternatives. The role of marketing in the business structure and the use of a marketing philosophy in business are examined.



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