BUSN 264 - Social Media Marketing

Credit(s): 3
Contact Hours: 3

This course focuses on the creation and implementation of a social media marketing campaign and evaluation of its success. Students will learn best practices to develop the skills needed to connect business objectives with social media strategy, platforms, and tactics. Emphasis is placed on evaluating, creating, and integrating social media tools to meet marketing objectives to improve business. This course is intended for various backgrounds, however, a basic understanding of marketing along with common social media platforms and supported technologies is recommended.